Vision, Mission & Values

Vision

To be the leading global producer of premium and ecologically- friendly furniture and interior fittings, so as to bring about a healthier and better quality of life for discerning customers

Mission

- Setting of new standards in the industry through innovation
- Surpassing customer’s expectations through adhering to the strictest standards and employing the best resources to serve them
- Improving the quality of life of the people around us by using health-friendly materials and ensuring our products exhibit superior craftsmanship
- Building strong familial ties with staffs, customers and partners

Values

Sincerity
We show genuine concern for our staff & customers, even beyond matters related to work

Innovation
We strive to be ahead in the industry by being the pioneering adopters of new technologies and processes, and investing in our own research and development

Caring
We care for people’s health and emotional well-being, by producing works of beauty that are free from cancer-causing substances

Professionalism
We go all out to ensure that our customer’s requirements and project deadlines are met so that they can have the peace of mind knowing that we can be always trusted to deliver.
We accept only the best from our factory and are on a constant search to perfect our production methods, as well as to employ the top craftsmen

Integrity
We offer real premium value for the price our customers pay